14 Best AI Marketing Tools

AI marketing tools are seriously changing the game in the marketing space and it’s amazing how many cool and clever marketing tools are emerging on a daily basis.

From tools that can analyse vast amounts of data, to writing copy, creating campaigns, predicting trends, analysing consumer behaviour and automating marketing practices… there’s an AI tool to speed up, improve or ease most tasks on your marketing to-do list.

AI marketing tools utilise machine learning algorithms and natural language processing – which can help marketers in various ways. These marketing tools may help to:

• Interpret customer data
• Provide a more comprehensive and personalised customer experience
• Identify potential customers
• Improve customer engagement
• Optimise ad campaigns
• Write all kinds of conversion copy

And so much more.

In essence, AI marketing tools can significantly improve a marketer’s ability to understand customer behaviour, make data-driven decisions and create better overall content and customer experiences.

In this article, we’ll discuss the top 14 AI marketing tools that can help you to maximize the impact of your digital marketing campaigns.

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What Are The Best AI Marketing Tools?

1. Jasper.AI – Best For Copywriting
2. Grammarly – Best For Content Editing
3. Surfer SEO – Best For SEO Optimised Content
4. Bertha.AI – Best For Website Content
5. Beautiful.AI – Best For Creating Presentations
6. Chatfuel – Best For Chatbots
7. Albert.AI – Best For Digital Advertising
8. Smartwriter.ai – Best For Personalised Email Outreach
9. MarketMuse – Best For Content Strategy
10. Acrolinx – Best For Content Scoring
11. Frase – Best For SERP Content
12. Synthesia – Best For Talking Headshot Videos
13. Speechelo AI – Best For Automated Voiceovers
14. Beacons AI – Best All-in-one Creator Toolkit

1. Jasper.AI

Best For Copywriting

Jasper.AI is an AI-powered copywriting assistant that uses natural language processing and machine learning algorithms to help you write content quickly and accurately.

It can provide intelligent recommendations on word choice, tone of voice, structure and more. You can use Jasper to turn any text into compelling content with the help of its automated editing tools.

Jasper.AI can be used to quickly and easily produce high-quality copy for digital marketing campaigns in a fraction of the time it would normally take. This allows marketers to create more content in less time and even achieve higher engagement and conversions.

This AI marketing tool also offers plenty of amazing templates for blogs, Facebook Ads, YouTube titles, Amazon product descriptions and copywriting formulas such as AIDA, which can help you quickly generate content for loads of uses.

It integrates seamlessly with popular tools such as Surfer SEO, so you can be sure you’re producing SEO-optimised content with a high chance of ranking in Google.

Although Jasper.AI can provide you with a good chunk of copy with a variety of styles and tones, it’s still a good idea to tweak the copy to make it sound more human and clear out any repetition.

If you’d like to discover more AI copywriting tools check out this guide here.

Key Features

• Text generator
• Text summaries
• Long form content
• Supports 25+ languages
• Offers blog and ad templates
• Integrates seamlessly with Surfer SEO

Pricing

Jasper offers 2 paid plans:

• Boss Mode: From $82 per month
• Business: Get in touch with the team at Jasper for more info.

The Boss Mode tier is the best option for social media marketing as well as digital marketing, with its ability to write long-form content with just one click in its Google docs style feature.

2. Grammarly

Best For Content Editing

Grammarly is an amazing cloud-based writing tool that can check your content for spelling, punctuation, flow and errors.

It’s powered by artificial intelligence, which helps it to identify and rectify mistakes quickly. Grammarly has been a great help for me with my writing process!

It’s no secret that marketing managers and their teams worldwide are hooked on Grammarly! And with good reason – this incredible tool is can save you loads of time that would have otherwise been wasted on tedious proofreading.

Not only is Grammarly a godsend for social media managers, but it’s an indispensable asset specifically for content writers. More generally speaking, any marketer who desires absolute precision in their communications can benefit from its capabilities.

Key Features

• Convenient chrome extension
• User-friendly functionality
• Grammar, spelling and punctuation checks
• Sentence rewriting
• Checks formality levels and brand tone

Pricing

Grammarly offers 3 payment plans:

• Free: $0/month
• Premium: Starting at €12/month
• Business: Starting at $15/member/month

3. Surfer SEO

Surfer SEO is an online tool designed to help businesses and marketers optimize their website’s content for search engines.

It’s a comprehensive suite of SEO features that includes keyword research, SERP (search engine results page) analysis, and content optimization.

This AI marketing tool helps marketers identify high-value keywords and optimize their content to rank better in search results.

Its SERP analysis feature allows marketers to analyze the top-ranking pages for a given keyword and identify what factors contribute to their high ranking, such as word count, backlinks, and content structure.

The most significant benefit of Surfer SEO is its content optimization feature. It analyzes the top-ranking pages for a particular keyword and generates an optimization report that recommends changes to improve the content’s relevance and structure.

The report includes detailed suggestions on factors such as keyword density, word count, and semantic content.

Key Features

• Comprehensive keyword research tool
• Real-time SERP analysis
• Content optimization report generator
• Detailed suggestions for keyword density, word count and semantic content

Pricing

This AI marketing tool offers 4 pricing plans:

• Basic: $49/month
• Pro: $99/month
• Business: $199/month
• Enterprise: Contact Surfer for more information

4. Bertha.ai

Best for Website Content

Bertha.ai is a powerful AI marketing tool designed to help businesses improve the performance of their website content. It offers automated optimization features as well as insights into how to improve your content for SEO and reader engagement.

The tool analyzes webpages on any domain and provides an in-depth analysis of page performance, including factors such as keyword density, internal linking practices, and content structure.

It also offers automated optimization suggestions to help marketers improve their content for SEO. For example, Bertha.ai can suggest keywords to include in your content or recommend ways to adjust the page’s structure for improved reader engagement.

Bertha.ai is an ideal marketing tool for anyone looking to improve the performance of their website content without spending too much time on manual optimization.

Key Features

• Automated optimization suggestions
• In-depth page analysis
• Comprehensive keyword research tool
• Real-time SERP analysis

Pricing

Bertha offers 2 payment plans:

• Pro: $45/month
• Pro Unlimited: $150/month

5.Beautiful.ai

Best For Creating Presentations

Beautiful.ai is a cloud-based presentation software that allows users to create visually appealing and engaging presentations quickly and easily.

The AI tool provides a variety of templates and design elements that enable users to create professional-looking presentations without the need for design skills or experience. It has a library of modern, professionally-designed presentation templates that can be adapted for marketing strategy meetings.

Beautiful.ai also has an AI-driven feature that can extract key points from text and automatically generate a professional presentation based on the content provided.

Key Features

• Modern presentation templates
• Integrations with other platforms such as Google Drive and Dropbox
• Drag-and-drop images, text blocks and animations
• Automatic presentation creation

Pricing

Beautiful.ai offers 3 pricing plans:

• Pro: $12/month
• Team: $50/month
• Enterprise: Contact Beautiful.ai for more information

6.Chatfuel

Best for Chatbots

Chatfuel is an AI tool which allows you to create chatbots for Facebook, Messenger and other messaging platforms – without any coding experience! It enables business to create and manage chatbots for their websites and social media channels.

It provides an intuitive visual interface, allowing users to design and customize their bots with a wide range of features, including text, images, videos, buttons, quick replies, and more. Chatfuel makes use of advanced features like AI and natural language processing (NLP) to make chatbots more intelligent and capable of responding to user inquiries and requests.

Marketers may use Chatfuel to automate customer services and sales, thus saving both time and money. It is an ideal marketing tool for businesses looking to engage with their customers on a more personal level through automated chat conversations.

Key Features

• User-friendly interface
• Integrates seamlessly with Facebook and other popular apps
• Provides information on chatbot performance

Pricing

Chatfuel offers 2 paid plans:

• Business: $11.99/month
• Enterprise: $199/month

7. Albert.AI

Best For Digital Advertising

Albert AI is an AI marketing tool that harnesses the power of artificial intelligence (AI) to assist marketers in automating and optimizing their digital advertising campaigns.

Through its automated algorithmic decision-making process, Albert AI can manage digital marketing campaigns across a wide range of channels, including social media, search, display, and email. The platform provides users with real-time recommendations based on in-depth customer data analysis of audience behavior and ad performance. It also offers a comprehensive dashboard to monitor and analyze campaign performance, enabling users to make informed decisions to improve campaign effectiveness.

One of the key benefits of Albert AI is its predictive analytics capability, which allows it to continuously learn from campaign interactions and provide automated adjustments to optimize campaign performance.

Additionally, Albert AI’s ability to create and optimize ads frees up marketers’ time, allowing them to focus on other crucial aspects of their marketing strategy.

Key Features

• Automated campaign management
• Real-time recommendations (based on data analysis of audience behavior and ad performance)
• Predictive analytics
• Automated ad creation (based on campaign goals and audience targeting)

Pricing

Pricing is not provided – contact Albert AI for more features.

8. Smartwriter.ai 

Best for personalised email outreach

AI marketing tools can make your marketing practices faster and cheaper, and Smartwriter.ai is no exception to this.

Email marketing is an accessible, cost-effective way to promote products, services, and brands. Yet, it can be challenging since most generic emails end up in spam folders instead of being seen by their intended customers.

To ensure maximum engagement with your audience and avoid getting lost in clutter, take time to personalize each email you send out!

Smartwriter.AI is revolutionizing email marketing by integrating automation and machine intelligence for unparalleled results.

This AI tool reads data from online sources, and generates personalised cold email outreach. This tool also provides targeted, personalised product pitches and persuasive subject lines, which can significantly increase email conversion.

Building your contact list can be a long process due to the time consuming research required for each lead – often taking up to 45 minutes.

Smartwriter.AI simplifies this task, drastically cutting down that time to just 15 seconds! Moreover, it searches over 2.3 billion website pages per lead so you can rest assured knowing your CRM is fully enriched with accurate and up-to-date data about every single one of your leads.

This AI tool also allows you access emails from LinkedIn Leads.

Key Features

• Personalised email outreach
• Building your contact list
• Personalised backlink outreach
• Access emails from LinkedIn

Pricing

Smartwriter.ai offers 3 paid plans:

• Basic: $49/month
• Popular: $124/month
• Pro: $299/month

9. MarketMuse

Best For Content Strategy

MarketMuse is an AI-powered content intelligence platform that helps marketers create high-quality, relevant, and engaging content for their target audience. With MarketMuse, marketers can analyze their existing content, identify gaps in their content strategy, and create optimized content that aligns with their target audience’s search intent.

One of the key features of this AI tool is its Content Analyzer, which analyzes existing content and identifies gaps in the content strategy. This helps marketers attract more traffic, improve engagement, and increase conversion rates.

MarketMuse also offers a Content Strategy tool that helps marketers plan their content strategy by identifying relevant topics, subtopics, and questions related to their target audience’s search intent. This tool makes it easier for marketers to create content that resonates with their audience, improves SEO, and drives organic traffic to their website.

Another important feature of MarketMuse is its Content Briefs tool, which helps marketers create briefs that outline the key elements of the content they plan to create. With this tool, marketers can ensure that their content aligns with their target audience’s search intent and meets their expectations.

MarketMuse also provides a real-time content optimization which provides suggestions for improvement based on SEO.

In addition to these features, MarketMuse also offers competitive analysis tools that help marketers understand their competition’s content strategy, identify gaps in their own strategy, and create a more effective content plan.

Key Features

• Competitive content analysis
• Content Planning
• Content Strategy
• Content Briefs
• Keyword Research
• Search Engine Optimisation

Pricing

Marketmuse offers 3 paid plans:

• Free: 0$/month
• Standard: $149/month
• Premium: Contact Marketmuse for more information

10.Acrolinx

Best for content scoring

Acrolinx is an AI-powered content optimization platform that helps marketers create consistent, high-quality content that aligns with their brand’s voice and messaging.

One of the key features of Acrolinx is its content analysis tool, which analyzes content based on a set of defined standards, such as grammar, readability, and tone of voice.

This AI tool also offers a terminology management tool that helps marketers maintain consistency across all their content by managing their brand-specific terminology. This feature ensures that all marketing content, from blog posts to white papers, uses consistent language and terminology, to build brand recognition and trust.

Acrolinx also provides a real-time content optimization tool that helps marketers improve their content as they write. This feature provides suggestions for improving grammar, readability, and tone of voice, to ensure that content is engaging and easy to read.

In addition to these features, Acrolinx also provides analytics and reporting tools that help marketers identify areas for improvement. With this data, marketers can make informed decisions about their content strategy to optimize their content.

Key Features

• Content analysis tool
• Terminology management
• Multilingual support
• Real-time content optimization
• Analytics and reporting

Pricing

Pricing is not provided – contact Acrolinx for more.

11. Frase

Best For SERP Content

Frase is an AI-powered content optimization platform for marketers. It includes a variety of features which help marketers plan content, keyword research to identify relevant keywords, and an analytics dashboard for tracking performance.

It offers a content briefs tool that helps marketers create comprehensive briefs that outline the key elements of a successful piece of content. It provides data-driven insights on topics to cover, length and format of content, and keywords and questions to include.

Another feature is the content optimization tool, that analyzes existing content and provides recommendations for optimization. It suggests keywords and topics to add to improve the content’s search engine ranking and engagement.

The AI-powered answer engine helps marketers answer their target audience’s questions and improve their content’s relevance and authority.

The AI tool also offers a competitive analysis tool which helps marketers stay ahead of the competition by analyzing their competitors’ content strategy, search engine rankings, and backlinks. It helps identify gaps in their own content strategy and create more engaging, informative content.

Key Features

• Content brief
• Content writing
• Content optimisation
• Content analytics

Pricing

Frase offers 3 paid plans:

• Solo: $14.99/month
• Basic: $44.99/month
• Team: $144.99/month

12. Synthesia

Best for talking headshot videos

Synthesia is an AI-powered video creation platform that allows marketers to create engaging, personalized talking headshot videos at scale. With Synthesia, marketers can create videos that are tailored to their target audience’s interests and preferences, and deliver personalized messages that drive engagement and conversion.

Synthesia offers a library of pre-made video templates which can be customized to suit the style and messaging of a brand. The platform also offers advanced customization options, such as the ability to add logos, images, and text overlays to videos.

Synthesia also offers a feature based on AI-powered text-to-video technology. Marketers can enter a script or text, and the platform’s AI technology will automatically generate a video that matches the script. This feature helps marketers create videos quickly and efficiently, without the need for extensive video editing skills or resources.

Synthesia also offers integration with popular marketing automation tools, such as HubSpot and Marketo, allowing marketers to easily distribute their personalized videos and track their performance.

Key Features

• AI ethnically diverse avatars
• Large library of video templates
• Screen recorder for content creation
• Free media library
• Background music and closed captions

Pricing

Synthesia offers 2 paid plans:

• Personal: €26/month
• Corporate: Contact Synthesia for more information

13. Speechelo AI

Best for automated voiceovers

Speechelo is an AI-powered text-to-speech software that allows marketers to create high-quality voiceovers for their marketing videos, ads, and other content. With Speechelo, marketers can create professional-sounding voiceovers quickly and easily, without the need for expensive equipment or professional voice actors.

Speechelo’s best feature is the natural-sounding voices it offers. The platform offers a wide variety of voices to choose from, including male and female voices in different languages and accents. The voices are created using advanced AI technology that makes them sound as natural and realistic as possible.

Another important feature of Speechelo is its customization options. Marketers can choose from different tones and speeds for their voiceovers, as well as add emphasis and pauses to create a more natural-sounding speech.

The platform also allows for the insertion of background music and sound effects to enhance the overall quality of the voiceover.

Key Features

• Natural-sounding voices
• Customization options (including inflections, gender, tone, languages and accents)
• Bulk creation feature
• Multiple file formats

Pricing

Speechelo offers a one-time payment of $47.

14. Beacons AI

Best all-in-one creator toolkit

Beacons AI is an all-in-one creator toolkit that provides marketers with everything they need to create engaging content for their campaigns.

Beacons.ai has evolved from being a Link Aggregator tool to an entire suite of three products designed for creators: A Link-in-Bio tool, a Media Kit builder, and finally an Invoicing tool.

With such comprehensive tools at their disposal, creators are now able to effectively manage their brand’s presence online, on a single platform!

Key Features

• Link aggregator
• Post analytics
• Media Kit
• Income Dashboard
• QR Code Generator

Pricing

Beacons offers 2 paid pricing plans:

• Creator: $0
• Entrepreneur: From $7/month