19 Best AI Copywriting Tools And Software For 2023

Constantly coming up with creative ideas for your copywriting and content-creation tasks can be so draining. But now with the help of some of the best AI copywriting tools on the market, you can focus on other areas of the business and delegate that copy and content work to an AI writing assistant that does the hard work for you.

In this guide I’ve ranked and reviewed the best AI copywriting tools and software currently available to marketers, to help you choose the best tool for your needs.

We’ll discuss the features of each tool and how they can help you create quality content quickly. So, let’s get started!

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What Are The Best AI Copywriting Tools And Software?

The following are the top AI copywriting tools you should consider if you’d love to tap into the power of AI to assist your content creation process.

1. Jasper.ai – Best Overall
2. Copy.ai – Best Variety Of Templates
3. Frase – Best For SEO-Optimised Content
4. Writesonic – Best For Long-Form Content
5. Writecream – Best For Writing Outreach Content
6. Moonbeam – Best Budget Option
7. Bertha.ai – Best For Website Content
8. ClosersCopy – Best For Sales Copy
9. Copysmith – Best For Ecommerce
10. Hypotenuse AI – Best For Batch-Creating Content
11. AI Writer – Best For Accurate Content
12. Outranking – Best For SEO Workflows
13. Rytr – Best No-frills Option
14. ChatGPT – Best Free Option
15. Grammarly – Best For Checking Grammar And Plagiarism
16. ProWritingAid – Best Alternative To Grammarly
17. Anyword – Best For Ads
18. Compose.ai – Best Free Chrome Extension
19. Sudowrite – Best for Creative Writing

1. Jasper.ai

Best Overall

Jasper.ai (previously known as Jarvis and Conversion.ai) is the best AI copywriting tool for marketers and copywriters and my favourite tool by far.

It helps to create high-quality content quickly and efficiently by analyzing the brief you provide and producing related content in seconds.

With its AI-powered features like Sentiment Optimization, Content Optimization, and Keyword Density Analysis, Jasper provides an easy way to develop compelling content without having to spend time researching or writing it yourself.

Jasper.ai also offers 50+ amazing templates for blogs, Facebook Ads, YouTube titles, Amazon product descriptions and copywriting formulas such as AIDA, which help to quickly generate content for a specific purpose.

Jasper also supports over 70 languages and integrates seamlessly with popular tools such as Surfer SEO, so you can be sure you’re producing SEO-optimised content with a high chance of ranking in Google.

If you want to save time creating great content, increase your productivity and make your life so much easier, Jasper is generally a safe bet for the best tool.

Key Features:

• AI-powered features such as Sentiment Optimization, Content Optimization and Keyword Density Analysis.
• Over 50 templates for different types of content.
• Supports over 70 languages.
• Integrates with popular SEO tools like Surfer SEO.
• Generates highly optimized and SEO friendly content quickly and efficiently.

Pricing:

Jasper offers 3 paid plans:

• Starter: From $40 per month
• Boss Mode: From $82 per month
• Business: Get in touch with the team at Jasper for more info.

The Boss Mode tier is the best option for marketers, with its ability to write long-form content and generate an entire blog post with just one click in its Google docs style feature.

Click below to try out Boss Mode for free with 10,000 free words.

2. Copy.ai

Best Variety Of Templates

With its incredible variety of templates to start you off, Copy.ai is another great AI copywriting tool that can turbo-charge your creativity and help you quickly generate copy and content ideas based on keywords and topics you provide.

Copy.ai also offers a range of AI-powered features such as automated grammar and spelling checks, tone analysis, keyword research, and topic suggestion tools to help you create content that best suits your audience and resonates with them.

Compared to Jasper, Copy.ai is a more cost-friendly option but both tools compare very closely when it comes to their features and the quality of their output.

If you’re looking for an AI copywriting tool at a budget-friendly price point but want the best features available, Copy.ai is certainly worth considering.

Key Features:

• Generate blog intros and posts using writing formulas such as PAS and AIDA.
• Write better digital ad copy for Facebook, Google and LinkedIn.
• Create catchy email subject lines and write email content 10x faster.
• Quickly generate product descriptions.
• Have fun playing around with features like Song Lyrics, Love Letter, Shower Thoughts and Brainstorms.

Pricing:

Copy.ai offers a free trial and a $49/month pricing plan that includes unlimited words.

• Free trial: $0
• Pro: $49/month

3. Frase

Best For SEO-optimised Content

Frase is an AI writing software specifically for SEO content creation.

What sets Frase apart from other tools is that it not only writes content for you with its AI powered copywriting tool, it writes based on top-ranking search results for your keyword, taking into consideration the content structure of top SERP results to give you the best chance of ranking.

Key features:

• Generate full-length, SEO-optimized content briefs in seconds.
• Review the main keywords, headers, structure and concepts in your SEO competitors’ content to help shape your own content.
• Create content tailored to answer popular questions around a specific topic as Frase also compiles commonly asked questions.

Pricing:

Frase offers 3 paid tiers and an additional $35 pro add-on for generating unlimited AI words.

• Solo: $14.99/month
• Basic: 44.99/month
• Team: $114.99/month

4. Writesonic

Best For Long-Form Content

Writesonic is a great tool for anyone looking to write long-form content quickly and without having to sacrifice quality. With its AI powered copywriting suite, Writesonic can generate up to 3000 words of SEO-optimised content in one click, giving you more time to focus on other tasks or projects.

Writesonic’s AI engine puts extra emphasis on formatting and structure so that the outputted content is always SEO friendly and easy to read. It also offers features such as complete article rewrites and paragraph rewrites with a built-in paraphrasing feature.

It has an easy-to-navigate user interface and also integrates seamlessly with Surfer SEO, WordPress, Semrush, Grammarly and Zapier.

Key features:

• AI article generator – generate 3000-word articles in just 15 seconds.
• Landing page generator to help you create landing pages that convert in just a few clicks.
• Social media post generator for Instagram, Twitter, LinkedIn and Youtube.
• Get quick answers to your questions with Chatsonic (which works like ChatGPT).

Pricing:

Writesonic offers a free trial and 2 pricing plans. Pricing and word output depend on the quality of words generated – from economy all the way to premium. This provides a good range of pricing that also suits lower budgets.

• Free trial: $0
• Long-form: From $12.67/month
• Custom plan: Contact the team at Writesonic for custom quotes.

Click below to start a free trial of Writesonic and get 2500 bonus words.

5. Writecream

Best For Writing Outreach Content

Writecream is an all-in-one platform that uses machine learning to generate text, audio, and images.

This AI writing tool is focused on generating personalised content, able to create emails and LinkedIn outreach messages tailored to your target audience.

It also offers image and human-sounding audio icebreakers, designed to make the outreach process easier.

Key features:

• Can produce a range of text content including icebreakers, differentiators, articles/blogs and create social media posts.
• Include an AI image generator.
• Image and audio icebreakers designed to get replies from prospects.

Pricing:

Writecream offers a free plan and 3 paid plans:

• Unlimited: $29/month
• Standard: $49/month
• Extended: $69/month

6. Moonbeam

Best Budget Option

If you’ve looking to overcome the dreaded writer’s block on a budget, look no further than Moonbeam.

Offering many of the same features as more expensive AI writing tools at a fraction of the cost, Moonbeam can save you time and increase your content output specifically when it comes to writing blog posts and long-form content.

Key features:

• Research function with the ability to put together concise content outlines.
• Custom style generator allows you to tweak the voice/copy style and sound like anyone.

Pricing:

Moonbeam offers a free trial, a Pro plan and a Team plan. Their Pro plan offers unlimited words at just $15 per month, which makes it a great option for writers on a budget.

• Free trial: $0
• Pro Plan: $15/month
• Team Plan: $50/month/seat

7. Berta.ai

Best For Website Content

Bertha.ai is an AI copywriting tool designed to help you create high-impact, engaging website content quickly and easily. Bertha can generate high-quality website headlines, body copy, product descriptions, calls to action, FAQs and more with just a few clicks.

Not only that, Bertha can also generate AI images, as well as helping with creating blog posts.

The best part about Bertha is that it takes into account user intent in order to provide content that resonates with your audience. It can also personalise the outputted content based on geography, demographics and more.

Key features:

• Integrates with most website builders such as Elementor, Gutenberg, Divi, WooCommerce, Yoast and more.
• Generate both AI written content and images.

Pricing:

Bertha offers a free month trial and a choice of 2 payment plans:

• Pro: $45/month
• Pro Unlimited: $150/month

8. ClosersCopy

Best For Sales Copy

ClosersCopy is an AI copywriting tool best suited for generating sales-related content, specifically sales pages.

It’s also a great option for writing SEO optimized blog posts, with its SEO Audit, SEO Planner and Longform writing features.

Key features:

• 3 specific AI models for Sales, Blog posts and Stories.
• Supports multiple languages.
• 700+ frameworks to make the writing process easier.

Pricing:

ClosersCopy offers 3 paid plans:

• Power: $49.99/month
• Superpower: $79.99/ month
• Superpower Squad: $99.99/month

9. Copysmith

Best For Ecommerce

Copysmith is a great AI copywriting tool for ecommerce businesses looking to create content that at scale drives conversions. It’s also the best AI tool for working and collaborating with multiple people on a copy project.

It can generate powerful product descriptions and titles, as well as writing ad copy and calls to action.

Key Features:

• Generates product description, titles, call-to-action buttons, website pages and other sales related copy.
• Integrates with Shopify for easy implementation into websites.
• Team collaboration tools and campaign building features.

Pricing:

Copysmith offers a 2 months free trial and 3 paid tiers:

• Starter: $19/month
• Professional: $59/month
• Start Up: $299/month

10. Hypotenuse AI

Best For Batch-Creating Content

Hypotenuse AI is the perfect tool for marketers who need to quickly and easily generate high-quality content in bulk.

This AI copywriting software offers a wide range of features that make it easy to batch-create content such as blog posts, product descriptions, emails, and more.

Hypotenuse AI can also generate AI images and is the best AI tool for eliminating vague and factually incorrect AI content, as it generates content based on factual articles and also provides citations.

Key features:

• Generates full-length blog posts, social media posts, social media ads and product descriptions.
• Factual content based on research, with citations provided.
• Image generation as well as text.

Pricing:

Hypotenuse AI offers 3 paid plans:

• Starter: $24/month
• Growth: $49/month
• Enterprise: Contact the team for a demo

11. AI Writer

Best For Accurate Content

If you’re looking to create accurate, high-quality content with citations, look no further than AI Writer.

It claims to be the most accurate AI content generation software available, and can generate full-length articles from just a headline. The content generated is also SEO optimized.

Key features:

• Generates accurate content with verifiable citations.
• Content is always fresh, relevant and original.
• Integrates with WordPress for direct publishing.

Pricing:

AI Writer offers 3 paid tiers:

• Basic: $29/month
• Standard: $59/month
• Power: $375/month

12. Outranking

Best For SEO Workflows

Outranking is the best AI copywriting tool for businesses looking to improve their SEO workflows.

It allows you to quickly generate content that is optimized for search engine rankings, as well as create content best suited for specific keywords and topics.

From content strategy, to execution, optimization and tracking, Outranking offers useful features for every step of the SEO content creation process.

Key features:

• Automated keyword research and optimization functions.
• Detailed analytics providing insights into the performance of a website or blog.
• Integration with WordPress and other CMSs.

Pricing:

Outranking offers 4 paid tier options:

• Starter: $49/month
• Solo: $79/month
• Pro: $149/month
• Company: $219/month

13. Rytr

Best No-Frills Option

Rytr is the best no-frills AI copywriting tool for marketers on a budget. It’s an efficient and cost-effective option that allows copywriters and content creators to take advantage of the power of AI without blowing their budget.

It can generate product descriptions, website content, ads, and more with just a few clicks.

Key Features:

• Generates copy for product descriptions, website pages, advertisements and more.
• Create professional and engaging content with just a few clicks.
• Get helpful writing tips and advice from the AI assistant.
• Free trial available to help you get started.

Pricing:

Rytr offers 3 cost-effective plans, with a free plan that allows you to generate up to 10,000 words per month.

• Free: $0/month
• Saver: $9/month
• Unlimited: $29/month

14. ChatGPT

Best Free Option

Looking to overcome writer’s block and get some free AI help?

Look no further than ChatGPT. This AI tool can generate human-like responses and even has the capability for creative writing.

It can be a huge time saver for copywriters and content creators who need to produce a large amount of content and marketing copy.

Key features:

• Very simple interface that is easy to use.
• Able to generate ideas, outlines and even complete content pieces.

Pricing:

ChatGPT is currently free to use, with a paid Plus version coming soon.

15. Grammarly

Best For Checking Grammar And Plagiarism

Grammarly is a great tool to use alongside any AI writing software you might be using. This tool can quickly check for grammar and spelling errors, as well as plagiarism.

It also ensures your writing is the best it can be with a range of additional features such as tone detection, phrase analysis and fluency optimization.

Grammarly is the perfect AI tool for making sure your content meets the highest standards of quality.

Key features:

• Grammar and spelling checking
• Plagiarism detection
• Tone detection
• Phrase analysis
• Fluency optimization

Pricing:

Grammarly offers 3 paid options:

• Free: $0/month
• Premium: $12/month
• Business: $15/user/month

16. ProWritingAid

Best Alternative To Grammarly

ProWritingAid is a good alternative to Grammarly for marketers who want to make sure their written content is of the highest standard.

It’s a really useful tool to help improve your writing style and create error-free content quickly and easily.

ProWritingAid can check for grammar, spelling and punctuation mistakes, as well as provide suggestions for rephrasing awkward or repetitive sentences.

Key features:

• Checks Grammar, spelling and punctuation
• Analyzes content style and readability
• Offers rephrasing suggestions

Pricing:

ProWriting Aid offers a free trial and a paid Premium option with no limits.

17. Anyword

Best For Ads

Anyword is the best AI copywriting software to use if your focus is conversions and driving more sales.

Its powerful predictive analysis feature can tell you what works before you even hit publish, so you can make smarter choices with your content.

Key features:

• Create customer personas and tailored copy.
• Generate ad copy, landing pages, blog content, emails and more.

Pricing:

Anyword offers 2 pricing plans:

• Starter: $24/month
• Data-driven: $83/month

18. Compose.AI

Best Free Chrome Extension

Compose.AI is a great free tool to have in your AI arsenal.

It’s a Chrome extension that helps with grammar, spelling, punctuation and more—all for free!

It has useful features such as sentence structure optimization, synonym suggestions, paragraph structure analysis and plagiarism detection, helping to ensure your written content is as good as it can be.

Key features:

• Helps streamline the writing process.
• Offers grammar, spelling and punctuation checks.
• Synonym suggestions help optimize your content.

Pricing:

Free!

19. Sudowrite

Best For Creative Writing

Sudowrite is created by writers for writers looking for AI assistance with fiction and stories.

This AI writing tool can suggest engaging plots, detailed character descriptions and vivid settings that bring your story to life, while also offering a powerful suite of editing tools to optimize your work.

Out of the AI writing software options in this guide, this particular AI tool is the best option for novel writing.

Key features:

• Deep character development tools such as character bios, relationships and motivation maps, that bring life to your story.
• Powerful editing tools such as an auto-corrector, a grammar checker and a punctuation corrector.
• Diverse story-building features like descriptive plots, settings and backstories.

Pricing:

Sudowrite offers 3 pricing plans depending on how much you need to write:

• Hobby & Student: $10/month for 30,000 words
• Professional: $20/month for 90,000 words
• Max: $100/month for 300,000 words

What are AI copywriting tools?

AI copywriting tools are software programs that use natural language processing (NLP) and machine learning algorithms to help marketers create engaging content quickly and easily.

These AI-powered tools can assist with everything from blog posts, email, social media and landing pages, to grammar, spelling and punctuation checks.

The best AI copywriting tools offer a range of features, including predictive analysis capabilities, which allow marketers to make smarter decisions when it comes to their written content.

When properly used, these powerful tools can save time and effort while still producing high-quality results.

How Can AI Help With Copywriting?

AI copywriting tools can be a saviour when it comes to overcoming that dreaded writer’s block. They are incredibly helpful for generating ideas and getting your creativity to flow.

Many of them can also generate content based on established writing frameworks such as AIDA and PAS.

For marketers who want to create more impactful copy without spending too much time on it, AI copywriting tools are a great way to get the best of both worlds.

What Are The Features Of A Great AI Copywriting Tool?

A great AI copywriting tool should offer a wide range of features to optimize your writing process. These features might include predictive analytics, customer persona and tailored copy creation options, ad copy, landing page and blog content generation capabilities, as well as grammar and punctuation checks.

Furthermore, some tools also offer synonym suggestions to help you improve the quality of your written content. All these features can help you save time and effort while still producing great results. Additionally, an intuitive user interface will make it easier to use the tool and maximize its potential.

Ultimately, choosing the best AI copywriting tool for your needs depends on what you are looking to achieve. Evaluating features and pricing option, plus trying a few free trials should help you to find the tool that’s right for you.